Maadi Property Development
​2006 - Athar El Nabi, Egypt | Concept

​Maadi Land Property & Athar al-Nabi project is an urban development project fighting the aggressive forces of speculative informal development in the area. The site is recognized as an opportunity to address broader issues at the city scale, including the relationship with the river and informal settlements.The vision of development is to transform speculative modes of development into a process of regeneration, one which establishes a mutual relationship between investment opportunities and economic and social development. Restructuring the relationship between the city and the river as well as formal and informal modes of development is implemented through firstly, the redefined conception of land use, as well as the adherence to regulations, sale of land, and provision of infrastructure.